Pricing
The Realtor's Total Cost Story
The inefficiencies in today's segmented solutions, paired with their direct subscription costs, paint a very telling story for the average cost of a realtor's workflow in the industry today.
Direct Cost — Typical Agent Stack
$167
/mo
4+ separate subscriptions across CRM, CMA, transaction/forms, and e-sign — and none of them talk to each other.
The Direct Cost of the Status Quo
The average agent is paying for a stack of separate tools.
Four-plus subscriptions, four-plus logins, four-plus renewal cycles — and none of them talk to each other.
CRM
$80/mo
Follow Up Boss, Top Producer, kvCORE, Lofty
CMA
$35/mo
Cloud CMA, ToolkitCMA
Transaction & Form Mgmt
$32/mo
Dotloop, Open to Close, SkySlope, Paperless Pipeline
E-Sign
$20/mo
DocuSign, Adobe Sign, Authentisign
Direct cost — typical agent stack today
4+ separate subscriptions, vendors, logins, and renewals.
$167/mo
Source: published vendor pricing for the most-used agent-tier products in each segment (Q1 2026). Listing Management and Offer Management are excluded — neither has a meaningful standalone paid product for individual agents.
Unseen Cost — Your Time
~5 hrs
Per closed transaction lost to manual data entry across offers, CMAs, and MLS listings — at roughly $50/hour of agent commission-equivalent value.
The Unseen Cost of the Status Quo
Subscriptions are the cost you see. Your time is the one you don't.
Every transaction costs hours of manual data entry across offers, CMAs, and MLS listings. Doortana does that work for you.
Creating offers
Today
~3 hours
With Doortana
~15 min review
~2h 45m saved per acceptanceRunning CMAs
Today
~1 hour
With Doortana
Instant + 5 min review
~55 minutes saved per closingMLS listing entry
Today
~1 hour
With Doortana
~5 minutes
~55 minutes saved per listingRe-entering data across tools
Today
~30 minutes
With Doortana
Zero
~30 minutes saved per transaction
Per closed transaction with Doortana
~5 hours
reclaimed across the workflow
That adds up fast — see the monthly breakdown below.
Total Monthly Cost of the Status Quo
~$567
/mo
Direct subscriptions plus the time you’re losing — money going somewhere other than your bottom line.
Doing the Math
Translated to a monthly cost.
Here's what the status quo actually costs you each month — direct subscriptions and the time you're losing — with our assumptions stated explicitly.
Assumptions
- ~20 closed transactions per year, the typical full-time agent
- ~$50/hour — an active full-time agent’s commission-equivalent rate (NAR full-time member median)
- ~3 offers per accepted contract — industry mid-market average
Direct — subscriptions
$167/mo
Combined cost of the typical agent's separate CRM, CMA, transaction/form management, and e-sign subscriptions.
Indirect — your time
$400/mo
~8 hours per month of manual data entry across offers, CMAs, MLS listings, and cross-tool re-entry — priced at $50/hour of agent commission-equivalent value.
Total monthly cost of the status quo
~$567
/mo
Every month a slice of your business is going somewhere other than your bottom line — and Doortana recaptures most of it.
Many agents also outsource transaction coordination (~$400 per closing). Doortana augments that work — TCs handle more deals per month, and agents who self-coordinate save the fee outright. We've kept it out of the totals above to avoid overstating the case.
With Doortana
One platform. One subscription.
Reduce total cost of doing business and renewal headaches with a single platform to run your business.
Pricing Tiers Coming Soon
We're finalizing the tier structure ahead of public launch. Get on the early access list and we'll share pricing as soon as it's set.